About

Made for wading through bogs at dawn and Soho’s finest establishments at dusk.
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Launched at the end of 2021, Fera is our love letter to the British outdoors. 

In recent times the outdoors has become about conquering nature in a lava repellent jacket that has forty-two pockets. It’s all distances, altitudes and getting through it in record times.

But our outdoors is so much more than that. It’s not something to battle against. It’s a rich tapestry of culture. A place to have a good time. To lose yourself in.

Have your hike but drive a vintage Range Rover to get there, cook lunch over a fire, chat to the old local who warns you about the big black cat, and get a round in the local pub. 

This is the real British outdoors. 

Designed with a refined and rugged style, Fera is for the wild and the streets.

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We want to give back to nature wherever we can. 

We donate 3% from every order to conservation projects that are helping to protect our wild.

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We use factories in China, Bangladesh and Portugal. We're very proud of partners we work with, helping a small brand enter this fashion game.

We ship 90% of our products from these factories by sea and for more information on our sustainability, click here.