The Trout Bum
For our Trout Bum Collection, we headed down to the River Wandle that runs through south London.
Fera is a love letter to the British outdoors.
Watch: The Trout Bum
Zen and the Art of Fly Fishing in London
Field Shirt
Inspired by outdoor workwear, our new Field Shirts have arrived. Cut from a cotton-rayon blend they are a shirt made for summer and beyond.
Films
Our Commitment
5% for the Wild
As a fashion brand started by two outdoorsmen, we want to help our wild places thrive.
We have committed to donating 5% of each sale to organisations, causes and projects that are working hard to save the wild and help those otherwise unable to experience it for themselves.
Field Journal
SS23 Lookbook
Our SS23 Lookbook is here. We trek down to the coast in the New Forest to shoot our summer additions to the Fera Collection.
Trout Bum Capsule Lookbook
To shoot the Trout Bum Collection, we headed down to the River Wandle running through south London for a spot of fishing.
Feramones
It gives us great pleasure to announce the launch of our new fragrance: Feramones. Using real fish eggs and the musk from otters' scent gland, we have created the perfect outdoor fragrance.