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Welcome.

Fera is a love letter to the British outdoors. We make rugged apparel, inspired by our wild places and all the weird and wonderful charms that make our countryside so unique.

We are for those who, like us, need some wild in their lives. What is the wild? It’s where you go to find genuine escape, adventure and a connection to ourselves, to others, and the untamed world.

We believe the wild isn’t just a place; it’s a state of mind.

Our Commitment

5% for the Wild

As a business operating in the outdoor space and run by outdoorsmen, we feel a responsibility to help protect that which we love.

We have committed to donating 5% of our annual sales to organisations, causes and projects that are working hard to save the wild and help those otherwise unable to experience it for themselves. Find out about our 2021 project: