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Welcome.

Fera creates rugged outdoor apparel and accessories for those who, like us, need the wild in their lives.

What is the wild? It’s where you go to find genuine escape, adventure and a connection to ourselves, to others, and the untamed world. We believe the wild isn’t just a place; it’s a state of mind.

Our Commitment

5% for the Wild

As a business operating in the outdoor space and run by outdoorsmen, we feel a responsibility to help protect that which we love.

We have committed to donating 5% of our annual sales to organisations, causes and projects that are working hard to save the wild and help those otherwise unable to experience it for themselves. Find out about our 2021 project: