The Detour
Our latest film is a cautionary tale about taking the scenic route to get to the pub for that crucial post-work pint in the pub.
Welcome.
Fera creates rugged outdoor apparel and accessories for those who, like us, need the wild in their lives.
What is the wild? It’s where you go to find genuine escape, adventure and a connection to ourselves, to others, and the untamed world. We believe the wild isn’t just a place; it’s a state of mind.
Watch: The Detour
The Fera route to the pub for a pint.
Our Commitment
5% for the Wild
As a business operating in the outdoor space and run by outdoorsmen, we feel a responsibility to help protect that which we love.
We have committed to donating 5% of our annual sales to organisations, causes and projects that are working hard to save the wild and help those otherwise unable to experience it for themselves. Find out about our 2021 project:
Built to Last
Fera products are designed with trials and tribulations of an outdoor lifestyle in mind.
By selecting the best materials and makers and always choosing durability over cheap process we are proud to make clothing and accessories that are truly built to last.
Field Journal
Summer 22 Lookbook
Our Summer 22 Lookbook is here with fresh gilets, t-shirts, shorts and more. We headed into the woods for a camp out and feast.
Poacher Gilet vs. The Sea
We needed to put our Poacher Gilets to a rigorous final test. Enter stage left the crew of the Coastal Exploration and their natural habitat: the wild salt marshes of Norfolk.