Surf and Turf
Our latest short film takes place in North Devon, at an undisclosed location with the perfect wave. Come join us for some stormy surf & turf.
Welcome.
Fera is a love letter to the British outdoors. We make rugged apparel, inspired by our wild places and all the weird and wonderful charms that make our countryside so unique.
We are for those who, like us, need some wild in their lives. What is the wild? It’s where you go to find genuine escape, adventure and a connection to ourselves, to others, and the untamed world.
We believe the wild isn’t just a place; it’s a state of mind.
Watch: Surf and Turf
Scrambling rocks and riding waves.
Winter is here
It's that time of the year again to dig out your autumn and winter gear as the early nights draw in and the temperatures drop.
Our Winter '22 additions have dropped into the Fera Collection.
Our Commitment
5% for the Wild
As a business operating in the outdoor space and run by outdoorsmen, we feel a responsibility to help protect that which we love.
We have committed to donating 5% of our annual sales to organisations, causes and projects that are working hard to save the wild and help those otherwise unable to experience it for themselves. Find out about our 2021 project:
Field Journal
Winter 22 Lookbook
For a final test of our AW22 collection, we headed down to North Devon to scale the coastal rocks before clambering down to a remote cove to surf.
Fera does Black Friday
We don't believe in Black Friday but we do believe in nature. So instead of offering discounts, we are upping our usual 5% commitment to nature from every sale to 15%.