The Wild Share

Fera is, for now, a small fashion brand. We are very aware of the sustainability issues within the fashion industry and we are building in more and more sustainability as we grow. We aren't going to push it in your face, we believe every brand should be trying to do better, especially any brand operating in the outdoors.

We started Fera because of our love of the outdoors and we want to protect and restore this wild that inspires us. That’s why we dedicate a portion of our net e-commerce and direct-to-consumer sales (not just profit) to support conservation organizations and projects. Known as The Wild Share, our target is 3% of annual revenue. Since our inception in 2021 we have achieved this.

Beyond this commitment we are always looking to better sustainability. We now ship 90% of our products from the factory by sea, we are working towards minimising our single use plastic, seeking better fabrics, and above all, we are creating products that last, products that can be passed on to the next generation.

In previous years we donated the 3% directly to charities, working with the likes of Wildfish and Plantlife. However from 2024, we are taking a different route with The Wild Share. We will be working directly with conservationists on the ground, helping fund their projects and highlighting the work they do.