Sustainability

Fera is, for now, a small fashion brand. We are very aware of the sustainability issues within the fashion industry and we want to build in sustainability from the beginning. We aren't going to push it in your face, we believe every brand should be doing it, especially any brand operating in the outdoors.

We want to protect and restore the wild that has inspires us. We have therefore committed to giving 3% of our net e-commerce and direct-to-consumer sales (not just profit) to conservation organisations and projects.

Beyond this commitment we are always looking to better sustainability. We now ship 90% of our products from the factory by sea, we are working towards minimising our single use plastic, seeking better fabrics, and above all, we are creating products that last, products that can be passed on to the next generation.