3% for Nature
The Wild Share
We started Fera to celebrate the British outdoors we know and love. Understanding we need to step beyond just celebrating this through our clothing and content, we have pledged 3% of our direct-to-customer sales to the conservation and restoration of Britain’s nature.
Since our inception in 2021, we have donated this pledge directly to charities, working with Wildfish and Plantlife. However, from 2025 onwards, it gives us great pleasure to announce a different route.
This year we are launching The Wild Share.
Using our 3% pledge, we will work directly with conservationists, teams and projects across the UK, helping create, fund, and highlight their work.
"WildFish is relentlessly focussed on protecting wild fish and their habitats. We were delighted to work with Fera who supported our uncompromising commitment to environmental sustainability."
Nick Measham, CEO of Wildfish
WILD SHARE 2025
SAVING BRITAIN'S WILD HONEYBEES
For our first Wild Share project, we are focusing on Britain's wild honey bees.
We have teamed up with honey bee conservationist Matt Somerville. Like other honey bee conservationists, Matt is passionate about helping our free-living honeybees that are under constant threat. He has combined this passion with an artistic eye to create his sculptural log hives. They provide a habitat for wild bees and we have installed them across two sites in Wiltshire.
To further showcase his work, we brought along filmmaker Max Weston to create The Hive Architect, a documentary following Matt through the year.