About Fera

The Department of Rural Affairs

Launched at the end of 2021, Fera is an outdoor lifestyle brand from Wiltshire, England. Raised on a chalk stream and matured in a cider barrel, we're a celebration of the British countryside through elevated menswear designs. 

 

The Wild Share Initiative

Through our Wild Share initiative, we donate a portion from every order to nature restoration projects across the UK. This has now been running since our inception in 2021 and to date we have donated to wildflower meadows, river restoration, and helping save the British honey bee. Find out more about Wild Share.

 

How We Make Our Clothes

Designed in England, our garments are currently manufactured with trusted partners in China, Turkey, Spain, and Italy. We choose partners who meet the same standards we hold ourselves to in craft, quality, and care. Read more about our design and manufacturing process.

 

Reviews and Press for Fera

"Fera have an unreal knack for making the most unappetising parts of the British outdoors seem exciting – observing their campaign visuals & films will have you genuinely yearning for the smell of fresh cow shit." - Proper Mag

"Contemporary takes on the good ol' proper outdoor menswear is the Fera way." - Esquire

"These are clothes that don’t just look good, they work hard, and in the world of modern menswear, that balance is becoming harder to strike." - Rakish Gent

"Launched at the end of 2021, Fera has become a brand that creates clothing as a love letter to the British outdoors." - Hypebeast

"I went fishing once, and found it to be the most boring experience of my entire life. The gear, though? Much more fun, especially when it comes from the country-coded boys at Fera, a label that makes traditional Yorkshire stuff feel a bit like skatewear." - GQ

"In every Fera release, you can tell they’re doing this for the love of it. They eat, sleep and breathe the outdoors, whatever activity that may be, fishing, birdwatching, cheese rolling, etc." - Proper Mag

"Fera is proof that menswear needn’t take itself so seriously; that there is life beyond Savile Row stereotypes and the usual high street names." - Daily Telegraph

"It's cosy, functional and cool, perfect for a Sunday stroll down to the pub, no matter where you are." - Culted

"The British brand, rooted in a deep appreciation for fly fishing culture, continues to merge technical wear with a street-ready aesthetic." - Rakish Gent