Field Journal

Fly Fishing Film Tour 2025

We are an Official Partner of the Fly Fishing Film Tour 2025. Join us for an evening of fishing films.

BTS of The Urban Fly

BTS of our Spring 25: Urban Fly campaign shoot. Shot by Ben Hickman on 35mm.

2024 Christmas Last Orders

  The bell toll for last orders. Christmas falls in a little midweek pocket this year so to guarantee Christmas deliveries please follow the below cut-off dates:  Pre-Christmas UK Deliveries - Th...

Black Friday User Manual

Everything you need to know about this year's Black Friday sale.

Fera Five with Shrub

For the second Fera Five, we chat to Sam and Harry, the founders of Shrub. Supplying restaurants with the finest grown produce, they share some tales of past adventures and a strong list of good pubs.

Trout Bum Lookbook

To shoot the Trout Bum Collection, we headed down to the River Wandle running through south London for a spot of fishing.

Feramones

It gives us great pleasure to announce the launch of our new fragrance: Feramones. Using real fish eggs and the musk from otters' scent gland, we have created the perfect outdoor fragrance.

Fera Five with Charlie Cooper

For our inaugural Fera Five we have the actor and writer Charlie Cooper. Charlie created the legendary BBC comedy This Country and is an aficionado of the outdoors.

3% to Conservation - 2022

For our 2022 3% pledge to conservation we have chosen Wildfish, the only independent charity in the UK helping to save our rivers and wild fish.

The Fera Fête

We celebrated turning one year old by teaming up with the Pembroke Arms in Wilton and hosting our own twist on the village fete, the original rural rave.

Wildfish x Fera T-Shirt

We have teamed up with Wildfish, the only independent charity in the UK that is working to protect our wild fish and their environment to release a t-shirt with 100% of its profit going to them.

Summit Cheese Competition

Have you ever heard of Summit Cheese? In honour of our newly launched Truckle Caps, we are challenging you to get some cheese to a summit.