A love letter to the British outdoors
Fera Collection
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FILMS
Shot under a thick slab of grey cloud, Coby and Will put our new Contour Rain Jacket to a final test while slowly disappearing themselves into the moors, the hills and the coast they roamed.
The pike. She's a beautiful fish. A formidable foe. The only fish that can wake up in a gutter and waltz into the Ritz no questions asked. A fitting spirit animal for Fera.
For the last 14 years Matt Somerville has spent the winters creating his log hives before driving around all of England in the summer, erecting them as homes for wild honey bees.
'It’s sort of like they’ve distilled all the best bits of Barbour, Filson & Carhartt, brewed them and created a moonshine so strong it’d make even the hardiest of yeomans wince.'
'British outerwear label Fera continues to produce top-draw styles designed for navigating the British outdoors.'
'American workwear is rugged, and boxy, and deeply Manchester by the Sea. The British alternative is muddy, and farmy, and slightly “locals only” down the pub. And right in the middle is Fera, a homegrown label that's pulled both wings together'
