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FILMS

Matt Cathcart for Fera

Matt Cathcart for Fera

Matt Cathcart, a former British rally championship contender, slides his way around Fera's home turf in Wiltshire.Film by Max Weston.

The Short Way

The Short Way

Christmas Ad 2025. Your Fera parcel is out for delivery today. Not going to be in? Then be like Len Piddings.

The Contour

The Contour

Shot under a thick slab of grey cloud, Coby and Will put our new Contour Rain Jacket to a final test while slowly disappearing themselves into the moors, the hills and the coast they roamed.

'It’s sort of like they’ve distilled all the best bits of Barbour, Filson & Carhartt, brewed them and created a moonshine so strong it’d make even the hardiest of yeomans wince.'

'British outerwear label Fera continues to produce top-draw styles designed for navigating the British outdoors.'

'American workwear is rugged, and boxy, and deeply Manchester by the Sea. The British alternative is muddy, and farmy, and slightly “locals only” down the pub. And right in the middle is Fera, a homegrown label that's pulled both wings together'