A love letter to the British outdoors
Fera Collection
Made for wading through bogs at dawn and Soho’s finest establishments at dusk.
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'British outerwear label Fera continues to produce top-draw styles designed for navigating the British outdoors.'
'There are several long-established outdoor brands with an eye for quality, construction and details, and all have a story so old it’s worth telling. Fera have all of these qualities apart from the ‘old’ bit. In its place they’ve got a more modern sensibility.'
'American workwear is rugged, and boxy, and deeply Manchester by the Sea. The British alternative is muddy, and farmy, and slightly “locals only” down the pub. And right in the middle is Fera, a homegrown label that's pulled both wings together'
FILMS
Our ode to those curious fishermen, the ones willing to dodge the buses, the sewer pipes and the odd looks to find a honey hole in the middle of a city.
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Sometimes the old ways are the best ways. For the release of the all black Shire Jacket, we crossed the Highlands on horseback and armed with a 16mm camera.
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What happens when someone reaches out to you saying they have an idea for a film and want to make it for free? Normally not much.
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